My Story

In December 2019, I completed the Foundation in Social Media Management with Digital Mums in record time. Shortly after qualifying, I was invited to become a case study and the face of their upcoming course, featured across their website and social media. I was later showcased again for their 2020–2021 programme.

In March 2020, just weeks before Covid changed how businesses operated overnight, I launched Donna Herts Social.

The name came from a lightbulb moment while driving into Hertfordshire, combining Donna, Herts and Social. The heart in my logo represents connection, community and social “likes”, and is intentionally stretched to resemble lips, symbolising communication and being social.

My branding has evolved over the years, but the name has always remained the same.

The signature pink used in my logo came from my daughter Amalie’s favourite pink dress at the time I launched, a constant reminder of my “why”. Pink and leopard print remain core parts of the brand today.

Why I Do This

Becoming a mum gave me a new purpose and a need for a career that offered flexibility, fulfilment and freedom.

I didn’t want to work every Saturday, Christmas or long 45 plus hour weeks, and I know first-hand how challenging it can be for mums navigating childcare costs, responsibilities and business growth at the same time.

That’s why I now focus on supporting career-driven mums in business who:

• Find social media overwhelming and hard to keep up with
  
  
• Don’t have the time to keep up with trends
  
  
• Feel guilty being on their phone around their children
  
  
• Want results without constant pressure

I take social media off their plate, so they can focus on their business, family and wellbeing while still growing online. You want to be present for your family and not distracted on your phone.

My Experience

Before launching Donna Herts Social, I spent 23 years in fashion retail management with New Look.

Although my title was Store Manager, I operated at senior management level due to length of service and experience. From training and inducting new managers to opening new stores and managing refits across the UK and abroad. No weeks were ever the same. Maybe leading weekly conference calls geared me up to launch my Donna Talks Social Monthly Live series public speaking. 

During this time, I witnessed the shift from in-store shopping to online retail from early website launches and click & collect, to digital becoming the primary way customers bought. Then Covid hit, online wasn’t optional, it was essential and the convenience remains. 

My commercial background means I understand sales, strategy, customer behaviour and profitability, not just aesthetics.

What I Do Now

Today, I specialise in Instagram-first, video-led social media strategies, with a strong focus on Meta platforms (Instagram and Facebook).

I help small business owners:

❥ Increase visibility and engagement

❥ Build brand awareness and trust

❥ Create content with purpose and consistency

❥ Turn followers into enquiries and sales

I combine strategy, creativity and real-world business experience to create content that looks good and works.

I also love expressing my visual and creative side through high-quality photography, video and Canva design helping brands stand out with aesthetic feeds that still convert.